To combat the ongoing plastic waste at festivals, skincare brand Haeckels has joined forces with Red Bull to create an all-new edible cup.
According to the brand, “an estimated one hundred million single-use plastic cups are used at festivals worldwide each year,” findings which prompted Haeckels to do something about it. Dubbed an “experiment,” the brand partnered with Red Bull to develop a cup made from a new bio-material. Created with a gut-friendly substance that’s infused with spirulina, ginger and blueberry, the cup is said to have a noticeable effect on energy, mood and digestion. If the cup isn’t eaten, it naturally begins to compost and return its benefits to the soil in less than 48 hours.
Created in line with Haeckels’ ethos of prioritizing sustainability and creative product experiences, the new product follows the brand’s recent Gut Health programme which consists of a three-week gut reset to improve your microbiome. As part of the brand’s bid to create scalable solutions for waste problems, the new cup launches alongside Haeckels’ home compostable packaging for Haeckels Skin.
The new cup will be available for purchase at the brand’s Lab Bar at We Out Here Festival. Read Full Article
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